MARKET ANALYSIS EXCEL TEMPLATE

Description

Do you need to evaluate the potential of your latest product or project? Our Market Analysis Template makes it simple to visualise, structure, and present a complete market review—all in Excel—no extra software required.

Whether you’re preparing for investors, managers, or internal decision-makers, this template saves you time while delivering professional, impactful results. It’s also fully printable and can be exported directly to PowerPoint for presentations.

Why Market Analysis Matters

Understanding your market is essential for success in any industry. A clear, well-structured analysis not only improves strategic planning but also builds credibility with stakeholders. This template provides a streamlined way to analyse:

• Market size and growth trends

• Target markets (TAM, SAM, SOM)

• Customer demographics

• Barriers to entry and competitive landscape

Key Features

1. Dashboard Overview
The template’s dashboard transforms your input data into easy-to-read charts and visuals. It includes:

• Market Size & Growth Charts – Track current market size and historical trends.

• Target Market Analysis (TAM, SAM, SOM) – Evaluate the compatibility of your product with different market opportunities.

• Customer Demographics – Gain insights into your potential customer base.

2. Data Input Section
Easily input your own data to generate tailored reports. Predefined dropdown menus let you quickly assess factors like:

• Barriers to Entry

• Ability to Compete

• Market Economics

This makes the analysis process smooth, consistent, and professional.

Benefits

• Save Time: Pre-built framework eliminates manual formatting.

• Look Professional: Ready-made visuals impress investors and management teams.

• Make Better Decisions: Clear insights into market potential and risks.

• Flexible & Customizable: Adapt the template to fit your industry and product.

• Presentation Ready: Export to PowerPoint or print with one click.

Product Summary

• Competitive market evaluation dashboard

• TAM, SAM, and SOM analysis included

• Ready-to-use Excel template – no installation needed

• Works on Mac & Windows

• Clear instructions provided

• No VBA or macros required

• Fully printable & presentation-ready

Plan smarter, present with confidence, and evaluate your market opportunities effectively.
With the Market Analysis Template in Excel, you’ll have everything you need to turn raw data into a professional, actionable market review.