AD REVENUE CALCULATOR EXCEL TEMPLATE

Description

Ad Revenue Calculator Excel Template

Running a website and planning to monetise with Google AdSense? Before you place ads, it’s important to understand how much revenue you could realistically earn. Our Ad Revenue Calculator Excel Template makes this process simple by helping you estimate your potential AdSense income in just seconds—using industry benchmarks and your own website data.

Why You Need This Template

AdSense revenue depends on several factors—such as traffic volume, visitor behaviour, industry, number of ads, CTR (Click-Through Rate), and CPC (Cost Per Click). While analytics tools can provide some of this information, other key metrics often require industry benchmarks. This template brings everything together, allowing you to:

• Input your own website data.

• Use built-in industry averages for CTR and CPC.

• Instantly calculate estimated ad impressions, clicks, and revenue.

• Compare performance with RPM (Revenue per Thousand Impressions).

How It Works (Example)

1. Ad Impressions – Enter your average daily visitors, page views per visit, and ads per page. The template calculates total ad impressions.

1. CTR (Click-Through Rate) – Select your industry from a dropdown list, and the template provides benchmark CTR values.

1. Clicks – Impressions are multiplied by CTR to estimate daily ad clicks.

2. CPC (Cost per Click) – Choose your industry to see average CPC values.

1. Estimated Earnings – The template combines all inputs to calculate daily, monthly, or annual earnings, along with RPM.

For example, with 1,000 daily visitors, 2.2 page views per visit, and 2 ads per page, you’d generate about 4,400 impressions. Applying an industry CTR and CPC gives you an estimated revenue figure—helping you forecast potential earnings with accuracy.

Now we know the number of clicks and pay per click, we just multiply them:

Key Benefits

• Save Time: No manual calculations—everything is automated.

• Make Informed Decisions: Understand revenue potential before investing in ads.

• Industry Benchmarks Included: Reliable averages for CTR and CPC by sector.

• Professional & Easy-to-Use: User-friendly design, fully printable, and presentation-ready.

• Flexible: Works for any website, niche, or audience size.

Product Summary

• Google AdSense revenue calculator for estimated earnings

• Preloaded with CTR and CPC benchmarks by industry

• Clear, professional design with built-in notes

• Full print-ready reports

• No installation required—ready to use instantly

• Works on Mac & Windows

• Compatible with Excel 2010 and later versions

• No VBA or macros included

Plan your ad strategy with confidence.
With the Ad Revenue Calculator Excel Template, you’ll have a clear view of your website’s monetisation potential—helping you set realistic expectations and maximise your AdSense performance.